ATM Programs in Penny Stocks: A Trader's Guide
From TradingHabits, the trading encyclopedia · 15 min read · March 1, 2026
1. Setup Definition and Market Context
An At-The-Market (ATM) offering allows a company to sell shares into the open market over time. This creates a slow, steady supply of shares, which can act as a headwind on the stock price. Unlike secondary offerings, there is no single announcement drop, making them trickier to trade.
2. Stock Selection Criteria
- Float: Any float size, but the impact is more pronounced on lower float stocks.
- Volume: The ATM is more effective when the company sells into high volume, so look for stocks with a catalyst.
- Price Action: The stock struggles to hold its gains and fades off of any spike in price.
3. Entry Rules (Short-biased)
- Timeframe: 15-minute and daily charts.
- Entry Signal: Short the stock when it fails to break through a key resistance level, especially on high volume. This is a sign the company is using the ATM to sell into strength.
- Confirmation: Look for a topping tail or shooting star candle on the daily chart.
4. Exit Rules
- Winning Scenario: Cover your short position at the next key support level.
- Losing Scenario: Stop out if the stock breaks through the resistance level with strong volume.
5. Profit Target Placement
- Target: The 20-day moving average is often a good profit target for ATM fades.
6. Stop Loss Placement
- Stop: Place your stop loss just above the resistance level you are shorting against.
7. Risk Control
- Patience: ATM fades can take days or weeks to play out. Be patient.
8. Money Management
- Smaller Position Size: Use a smaller position size than you would for a secondary offering short, as the setup is less certain.
9. Psychology
- Frustration: It can be frustrating to watch a stock slowly bleed out. Stick to your plan and don't get chopped up by the small bounces.
10. Common Mistakes and Red Flags
- Ignoring the News: The company may announce the termination of the ATM program, which would be a bullish catalyst.
11. Real-World Example
- Stock: CDE, has an active ATM program. The stock runs from $2 to $4 on a news catalyst.
- Entry: Short 500 shares at $3.90 as it fails to break through the $4 resistance level.
- Stop Loss: $4.10.
- Profit Target: Cover at the 20-day moving average, which is at $3.20.
- Profit: $350.
